case study: virtual/remote marketing & creative team - Graphic design, marketing advice, photography, logo refresh
-Bridgers farm Ltd
IDEAlee were selected to be Anthony’s wedding photographer and in conversation our other services were mentioned. Following his wedding we were asked to quote for a number of creative services for Anthony’s company, Bridgers Farm: Photography; Flyers; Marketing; TV advert & Social Media Strategy advice; Website refresh. We are now thrilled to also be working with Bridgers Farm on an ongoing basis.
We were pleased to have been selected for this business related creative project due to the confidence Anthony had gained in Lee’s capability, professionalism, passion and creativeness during in his initial private booking. In addition we were local, able to visit Anthony, who prefers face to face communication.
WHAT DID WE DO & HOW?
In relation to the photography, Lee discussed his vision for both a refresh of Anthony’s current website or a new website design/build (depending on Anthony’s chosen route), both of which needed a number of updated and more enticing images. A shot list was agreed in advance of the shoot and Lee joined Anthony at the farm to take photos of the turkeys at various stages in their growth, headshots of Anthony and images of the cooked product (before the essential taste test of course!). Let’s just say Lee became very acquainted with the Turkeys, having to lay down in among them to get the perfect shots! These images were to be used on both their social media and website.
Anthony decided to refresh his website, due to tight timeframes with the upcoming busy season, and we therefore made changes within the capability of the website host to: the layout; copy; branding; colour palette; images. Photographs taken by us were included to really sell both the product and the brand, and to portray the farm’s values.
We were also asked to very hastily produce a flyer design for their Christmas promotion, and to critique and make recommendations on the content and design of a static TV advert they had commissioned (before meeting IDEAlee) to ensure it would have maximum impact.
During the numerous highly productive conversations, emails and meetings we had at the farm Lee also gave advice on their marketing strategy, to include avenues to attract a wider audience and enter larger markets and effective social media campaigns.
OUTCOME & FEEDBACK
What a thoroughly professional and knowledgeable man Anthony is and a pleasure to work with. The work that we have undertaken for Bridgers Farm has been appreciated and highly praised and they have become an ongoing Client as a result. We very much look forward to assisting them to improve their profits in 2017 too.
Here are a few of the complimentary things that Anthony had to say about us during this project:-
“Just seen the alterations you’ve made to the website - absolutely brilliant, thank you so much.”
“…greatly appreciate your `beyond the call of duty’ efforts in achieving the ultimate turkey shot!”
“Thank you for all that you’ve done.”
Anthony Harris, Director – Bridgers Farm
(Hurstpierpoint, West Sussex)
UPDATE (March 2017) - recent projects:
More recently we have been giving Bridgers Farm marketing advice and guidance, putting together a strategy to deliver more customers, sales and profits for the 17/18 financial year. In addition, we have undertaken more photography of the farm and its variety of products, website updates and a logo refresh and modernisation. Anthony likes working with us as we can offer him a multidisciplinary and bespoke creative service to cover all his business' promotional needs as an established medium sized business. This saves him time in liaising with different providers, gives us the opportunity to get to know Bridgers Farm really well and in turn the freedom to deliver results with his full trust...
“Thank you Lee, it`s very reassuring having you watching over this very important part of the business.”