case study: 1-2-1 adobe coaching
Louise contacted us as she wanted to learn how to use both Adobe InDesign and Photoshop. She had found a week long classroom based group course but was exploring her options as she felt that this style of learning was not for her and it was not going to give her enough opportunities to practice the skills as it was too trainer led. She ideally wanted to find a one to one more coaching based training provider who could tailor the learning to her specific needs and that provider was us!
The Client selected us for a number of key reasons:
we were able to tailor the tuition specifically to her requirements, offer case studies, set small bite size related exercises and give her significant critiqued practice opportunities;
we could accommodate her required date and offer individual tuition here at our office rather than classroom based;
she had seen our design work and confident we could deliver the level of tuition she required;
Lee put her at ease during their conversations and they built a rapport quickly;
we offered this tailored one to one service to cover her specific requirements over fewer days which was more convenient to her and at a cheaper cost.
WHAT DID WE DO & HOW?
We had a number of discussions to ensure we knew exactly what her objectives were from this tuition and also discussed her learning and our usual tuition styles. We then put together a detailed schedule for the 2 day course for the Client to review and tweak as she felt necessary to make sure it covered the aspects of particular interest to her. We also ensured that at the start we gave her some key design skills and methodology which would be needed when designing any collateral.
The tuition went to plan and as it was a one to one course we were able to keep this rather informal, concentrate on aspects she found more difficult to grasp for longer and adjust the schedule accordingly. She was thrilled with this flexibility and we even worked through a few of her live personal projects to make it more relevant.
OUTCOME & FEEDBACK
The Client was pleased to have met all objectives and in fact her learning exceeded her expectations. We also offered after the event telephone or skype support at no extra cost for her to run through any aspects that she had forgotten, or needed to recap, which she found invaluable. She was kind enough to review the tuition on our facebook page (www.facebook.com/idealee.co.uk/reviews):-
“What a great teacher Lee is. I knew a classroom setting wouldn't work for me so I got in touch about some one-to-one design software training. Lee is very patient and works to your pace. Looking forward to putting what I learnt into practice.”
Louise Matthews (Somerset)
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